Privacy Policy

Adtro Media Pte. Ltd. ("Adtro," "we," "our," or "us") is committed to protecting and respecting your privacy in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This Privacy Policy outlines:

• The personal data we collect
• How we use, store, and share your data
• Your rights under PDPA and how to exercise them

By using our website, applications, and services (collectively, the “Services”), including livestreaming integrations, talent campaigns, CRM tools, and product fulfillment, you consent to this Privacy Policy. If you do not agree, please discontinue use of the Platform and Services.

1. Information We Collect

a. Information You Provide

• Name, email, phone number, address, and payment details
• Content you upload (e.g. images, videos, livestreams)
• Delivery recipient details (name, address, contact)

b. Transaction Information

• Order history and payment records
• Processed securely through Stripe or other PCI DSS–compliant providers
• Stored to support order tracking, analytics, and reporting

c. Automatically Collected Data

• IP address, browser type, device model, OS, and site usage behavior

d. Aggregated & Anonymized Data

• Used for product improvement, campaign analysis, and internal reports

e. Communication Logs

• Emails, chat messages, and CRM interactions recorded for support and security

2. How We Use Your Information

• Provide and operate the Platform (e.g. manage accounts, enable livestreaming and CRM functions)
• Process transactions and deliveries
• Match brands with creators or suppliers
• Send product updates, service notifications, and promotional materials (with opt-out options)
• Analyze usage to improve features and campaign success
• Detect and prevent fraud, security risks, and illegal activity
• Comply with laws and regulatory obligations

3. How We Share Your Information

We do not sell your personal data. We may share it only as necessary with:

• Service providers (e.g. Stripe, Twilio, J&T Express) for payment, messaging, and logistics
• Marketing partners, only if you opt-in to receive targeted campaigns
• Social media platforms, if you authorize content sharing (e.g. live video streaming to Instagram or YouTube)
• Analytics providers using only aggregated and anonymized data
• Authorities or regulators, when legally required
• Business transferees, in the case of merger, acquisition, or restructuring

4. Cookies and Tracking Technologies

We use cookies to personalize your experience and collect analytics. Types include:

• Essential cookies: Enable core functionality
• Analytics cookies: Track site usage
• Advertising cookies: Serve personalized promotions

You can manage cookie preferences via your browser or our [Cookie Settings] (insert link). For full details, see our [Cookies Policy] (insert link).

5. Data Retention

We retain data only as long as necessary for the purposes outlined:

• Order/transaction history: Up to 5 years for accounting and compliance
• Delivery records: 1 year, to resolve disputes or verify delivery
• CRM conversations and logs: Up to 1 year for support and monitoring
• Anonymized usage data: Retained indefinitely for research and product development

After expiration, we securely delete or anonymize the data.

6. Data Security

We implement technical and organizational measures to protect your data, including:

• Encryption during transmission
• Secure servers and access controls
• Regular system audits and backups

If a data breach occurs, we will notify you and the authorities in accordance with PDPA.

7. Your Rights Under PDPA

You have the right to:

• Access your personal data
• Correct inaccurate or outdated information
• Withdraw consent to data processing (where applicable)

To make a request, contact us at business@adtromedia.com. We will respond within 30 calendar days.

8. Children’s Privacy

Our services are not intended for children under 13 years old. We do not knowingly collect data from minors. If a parent or guardian believes a child has submitted data, please contact us and we will promptly delete it.

9. International Transfers

If your personal data is transferred outside Singapore, we ensure it remains protected through:

• Contractual clauses
• Industry best practices
• Alignment with PDPA standards and applicable cross-border regulations

10. User Data Deletion Requests

To delete your account and associated data:

• Submit a request via our [User Data Deletion Portal] (insert link)
• Or email business@adtromedia.com with the subject "Account Deletion Request", including your name and registered email

Upon verification, we will delete your data within 30 days and confirm completion

Note: Transaction records may be retained for legal and financial obligations.

11. Your Privacy Controls

You may:

• Adjust cookie settings via [Cookie Settings] (insert link)
• Unsubscribe from emails via links in our messages
• Request a data copy by emailing business@adtromedia.com
• Request account deletion per Section 10

12. YouTube API Services

Our Services use YouTube API Services to enable livestreaming, analytics, and account integrations. By using features of our Platform that interact with YouTube, you agree to be bound by the YouTube Terms of Service.

In addition, Google’s Privacy Policy applies to YouTube API Services. You can review it here: http://www.google.com/policies/privacy.

You may revoke our access to your YouTube data at any time via your Google security settings.

13. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted here, and material updates will be communicated via email or in-app notification. Your continued use after updates implies acceptance.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please reach out to:

Adtro Media Pte. Ltd.

Email: business@adtromedia.com

Address: 51 Goldhill Plaza, #07-07, Singapore 308900